Hi, I’m alastair.
I’m a performance coach and well-being therapist.
What does that mean? Timothy Gallwey’s equation from his book “The Inner Game of Tennis” can help me explain this:
Performance = Potential minus Interference
Potential is the capacity to grow our skills, talents, and abilities to their fullest extent, leading to personal growth and fulfilment. Whilst Interference comes into two main forms. Externally from our Environment but the main one is ourselves; we get in our own way. It’s our mental frailties that hold us back from being the best version of ourselves and achieving our full potential.
My job, is helping people to grow their skills, talents and abilities and crucially getting them out of their own way to perform at their highest level.
I spent a number of years in Market Research and Partnership Marketing, but it wasn’t until I was 29 that I discovered my true calling: helping people. Coaching and therapy give me a powerful way to do that. There’s nothing more fulfilling than seeing someone have a breakthrough — to finally understand what’s been holding them back and move forward with clarity and purpose.
Who do I work with?
I work with a broad spectrum of people: Entrepreneurs, Leaders, Executives, Athletes, Young Professionals. They all have one thing in common; they are not satisfied with a part of their life and feel they could achieve more.
“Empowering people to be the best versions of themselves, so they can have a bigger impact in their world”
What are my coaching specialisms?
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Dreams
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Confidence & Person Effectiveness
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Career Clarity & Growth
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Stronger Work Relationships
What are my therapy specialisms?
Mental health and wellbeing areas including Anxieties, Fears and Phobias, Negative thought patterns and Behaviours.
qualifications
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Professional Certified Coach (PCC) accredited by the International Coach Federation
Certified Confidence Cognitive Behavioural Coach (CCG)
Licensed Career Counsellor (CCS)
Certified 3 Brain Coach
Certified Neuro-Linguistic Programming (NLP) Practitioner
Certified Professional & Clinical Hypnotherapist
Escalating Coaching and Mindset Priming™ practitioner and Touch for Health practitioner
Certified BrainWorking Recursive Therapist (BWRT)
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Certified Facilitator for the Nine Conversations in Leadership, Purposeful Teams and the Heart of Leadership
Strength Deployment Inventory (SDI) practitioner
PRISM Brain Mapping practitioner
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International Coach Federation
Association for Coaching
General Hypnotherapy Register
International BWRT Institute
a little more…
I'm married to Anna, and we’re proud parents to two wonderful children, Jack and Issy – plus one mischievous dog named Pebbles. We live in the village of Taplow in Buckinghamshire, where life keeps us busy and fulfilled.
I’m a passionate sportsman – if there’s a ball involved, I’m all in. Whether it’s playing, watching, or coaching, I’m drawn to the game. My love of sport goes beyond the physical; I’m deeply fascinated by the psychology of performance and what drives people to achieve at the highest levels.
My guilty pleasure is podcasts – I feel incredibly grateful to live in an era where we have instant access to the insights and ideas of some of the greatest minds of our time.