Coaching for entrepreneurs, leaders, executives, athletes and young professionals.

“Within just a couple of sessions, Alastair had helped me to focus on the source of my challenges and take ownership of the process, introducing some effective tools and techniques that I was able to easily apply to change my situation and mindset for the better. If you are at a juncture in your career, with what feels like an unsurmountable challenge to overcome, or a big hairy goal to achieve, I can't recommend Alastair highly enough.”

Ben O’Connor, Business Director at Aesop & Fable

What makes my coaching different?

Many coaches will set goals with you and help you stay accountable. That’s useful…. but not enough. True performance transformation doesn’t happen on the surface. It happens when you shift your inner psychology, clear your subconscious roadblocks, and align your beliefs, energy, and habits to a higher level of self-leadership and self image.

This is the work I do.

The Lift Off Mind
Control Model™

At the heart of my approach is the Lift Off Mind Control Model™, a proven method that creates sustainable change from the inside out.

Imagine a hot air balloon, you’re the balloon, full of potential. But the sandbags (your past conditioning- limiting beliefs, poor attitudes, unrealistic expectations, bad habits) are keeping you tethered to the ground. My work helps you cut those cords and lift off; by clearing subconscious sabotage and supercharging your mindset through confidence-building practices like mental rehearsal, visualisation, affirmations and positive self-talk.

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Coaching style

My holistic approach of understanding the mind/body (the conscious and subconscious) connection means that you not only achieve your goals, but become the person who can live them sustainably.

I’m a solution-focused coach, balancing empathy with challenge to gain insights that lead to sustainable change. Clients say I bring a rare mix of empathy, intuition, incisiveness, and tenacity. This allows us to go deep where needed, and take meaningful action where it counts.

Working together

No two people are the same…. and neither are their coaching journeys.

That’s why I co-create every coaching programme with you, tailoring it to your specific goals, challenges, and aspirations. This ensures our work together is highly relevant, energising, and impactful.

From executives at CNN and Visa Europe to creative teams at Mindshare and Frieze, I coach a diverse range of professionals. Whether you’re stepping into a leadership role, preparing for a big career move, struggling with visibility, or feeling stuck. I help you shift your mindset, increase your impact, and create change that lasts.

  • "I’ve learnt so much about myself and made changes that have flipped my life on its head. I never thought I would feel so secure and confident in myself as I do now. You have changed my life, Al. Thank you."

    Eadie Witzenfield, Seymour House

  • “Alastair was incredible in helping me define where I wanted to go in my career and help me draw the roadmap to get there."

    Anthony Chaimowitz, Associate Director, BDRC Continental

  • "...Career coaching with Al has been an eye-opening experience which in just a matter of months led to overcoming issues which I struggled with for many years. I can’t recommend him highly enough."

    Kate Nolan–Burgess, Head of social media, Deadhappy

Tools you won’t
find elsewhere

What really sets me apart is the toolkit I bring — some of which is rarely found in executive or performance coaching:

  • Muscle Response Testing – a kinesiology technique to identify and eliminate subconscious blocks

  • BWRT, Cognitive Behavioural CoachingNLPHypnotherapy, 3 Brains, Touch for Health, Mindset Priming, Somatic Techniques - therapeutic and performance psychology tools

  • Career Counselling, PRISM Brain Mapping360 FeedbackStrength Deployment Inventory (SDI) – self assessment tools

This integration of therapeutic and performance psychology tools enables transformational breakthroughs — not just performance tweaks.

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What are my
coaching specialisms?

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What a typical coaching journey looks like:

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Logistics & Location:

  • Coaching sessions are delivered either on video calls or face-to-face, depending on what suits you best.

  • I'm based in the UK, but work with clients globally across time zones.

  • Programmes are typically 6 sessions over 6 months, but this is flexible. We’ll design a rhythm that works for you.

Workshops

For over 20 years, I’ve been helping professionals and teams unlock their full potential through dynamic, results-driven workshops. Join the many organisations that have already transformed the way they lead, think, and perform.